Click, Run


Where does this idea come from?

  • Triggers
  • Automatic responses
  • Behavioral psychology
  • Classical Conditioning

What's similar to this idea?

  • Turkey nurturing only chicks that make cheap-cheap noises
  • Placebo Effect
  • Fixed-action patterns

What's opposite of this idea?

  • Desire and ability to make thoughtful decisions
  • Decisions of personal importance

Where does this idea lead to?

  • Simplification of decision-making in complex scenarios
  • Favors more successful when followed by a reason
  • If an expert said so, it must be true
  • Quality comes with price
  • Green Flag
  • Red Flag
  • FOMO/Principle of Social ProofPrinciple of Social ProofPeople are inclined to believe or do what they see those around them believing or doing. Where does this idea come from? * Behavioral psychology * Group dynamics * Herd mentality What's similar to this idea? * FOMO * Bandwagon effect * Peer pressure * Viral trends What's opposite of this idea? * Independent thinking * Maverick mindset Where does this idea lead to? * Conformity in social behavior * Reinforcement of societal norms * Exploitation in marketing * Spread of misinformation St
  • Checking reviews before purchase
  • The Rule of ReciprocationThe Rule of ReciprocationWe feel compelled to repay what another person has provided us. Examples: * People go to great lengths to avoid being seen as freeloaders. * Small initiating favors can increase compliance, even with those we dislike. Where does this idea come from? * Social norms * Cultural expectations of fairness What's similar to this idea? * No such thing as a free lunch * Give-and-take * The psychology of indebtedness What's opposite of this idea? * Don't-back-down * Self-sufficiency Where does t

Status: #idea
Tags: shortcuts, influence, stereotypes, rule of thumb, behaviors


References

Influence by Robert B. Cialdini > Chapter 1