Principle of Social Proof


People are inclined to believe or do what they see those around them believing or doing.

Where does this idea come from?

  • Behavioral psychology
  • Group dynamics
  • Herd mentality

What's similar to this idea?

  • FOMO
  • Bandwagon effect
  • Peer pressure
  • Viral trends

What's opposite of this idea?

  • Independent thinking
  • Maverick mindset

Where does this idea lead to?

  • Conformity in social behavior
  • Reinforcement of societal norms
  • Exploitation in marketing
  • Spread of misinformation

Status: #idea
Tags: influence, social behavior, psychology, decision-making


References

Influence by Robert B. Cialdini > Chapter 1