Principle of Social Proof
People are inclined to believe or do what they see those around them believing or doing.
Where does this idea come from?
- Behavioral psychology
 - Group dynamics
 - Herd mentality
 
What's similar to this idea?
- FOMO
 - Bandwagon effect
 - Peer pressure
 - Viral trends
 
What's opposite of this idea?
- Independent thinking
 - Maverick mindset
 
Where does this idea lead to?
- Conformity in social behavior
 - Reinforcement of societal norms
 - Exploitation in marketing
 - Spread of misinformation
 
Status: #idea
Tags:  influence, social behavior, psychology, decision-making
References
Influence by Robert B. Cialdini > Chapter 1