Principle of Social Proof
People are inclined to believe or do what they see those around them believing or doing.
Where does this idea come from?
- Behavioral psychology
- Group dynamics
- Herd mentality
What's similar to this idea?
- FOMO
- Bandwagon effect
- Peer pressure
- Viral trends
What's opposite of this idea?
- Independent thinking
- Maverick mindset
Where does this idea lead to?
- Conformity in social behavior
- Reinforcement of societal norms
- Exploitation in marketing
- Spread of misinformation
Status: #idea
Tags: influence, social behavior, psychology, decision-making
References
Influence by Robert B. Cialdini > Chapter 1